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Marketing

- An Introduction

About Marketing

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.

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  • Language:
  • English
  • ISBN:
  • 9781526494573
  • Binding:
  • Paperback
  • Pages:
  • 560
  • Published:
  • February 4, 2021
  • Edition:
  • 5
  • Dimensions:
  • 245x190x34 mm.
  • Weight:
  • 1066 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 5, 2024

Description of Marketing

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.

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