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Marketing

- An Introduction

About Marketing

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.

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  • Language:
  • English
  • ISBN:
  • 9781526494580
  • Binding:
  • Hardback
  • Pages:
  • 560
  • Published:
  • February 4, 2021
  • Edition:
  • 5
  • Dimensions:
  • 252x196x29 mm.
  • Weight:
  • 1380 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Marketing

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.

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