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  5. Marketing Challenges in a Turbulent Business Environment

Marketing Challenges in a Turbulent Business Environment

- Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science series

Marketing Challenges in a Turbulent Business Environment
About Marketing Challenges in a Turbulent Business Environment

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru.

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  • Language:
  • English
  • ISBN:
  • 9783319792774
  • Binding:
  • Paperback
  • Pages:
  • 733
  • Published:
  • March 29, 2019
  • Edition:
  • 12016
  • Dimensions:
  • 155x235x0 mm.
  • Weight:
  • 1145 g.
Delivery: 1-2 weeks
Expected delivery: November 28, 2024

Description of Marketing Challenges in a Turbulent Business Environment

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru.

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