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Marketing Communications

- Objectives, Strategy, Tactics

About Marketing Communications

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

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  • Language:
  • English
  • ISBN:
  • 9781526438645
  • Binding:
  • Hardback
  • Pages:
  • 584
  • Published:
  • September 3, 2018
  • Dimensions:
  • 252x195x39 mm.
  • Weight:
  • 1292 g.
Delivery: 2-3 weeks
Expected delivery: December 14, 2024

Description of Marketing Communications

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

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