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Marketing Communications
- Objectives, Strategy, Tactics
- Binding:
- Paperback
- Pages:
- 584
- Published:
- September 3, 2018
- Dimensions:
- 185x240x31 mm.
- Weight:
- 1138 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 8, 2024
Extended return policy to January 30, 2025
About John R (University of Wollongong Rossiter
View all books by John R (University of Wollongong RossiterDescription of Marketing Communications
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
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