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Marketing Luxury Goods Online
part of the Schriften zu Marketing und Handel series
- Binding:
- Hardback
- Pages:
- 267
- Published:
- August 8, 2016
- Edition:
- Dimensions:
- 215x155x23 mm.
- Weight:
- 484 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Marketing Luxury Goods Online
The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.
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