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Marketing Management

About Marketing Management

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

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  • Language:
  • English
  • ISBN:
  • 9781529624243
  • Binding:
  • Paperback
  • Pages:
  • 360
  • Published:
  • November 27, 2024
  • Dimensions:
  • 190x245x21 mm.
  • Weight:
  • 778 g.
  In stock
Delivery: 3-5 business days
Expected delivery: April 24, 2025

Description of Marketing Management

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

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