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Marketing Management
- Binding:
- Paperback
- Pages:
- 360
- Published:
- December 13, 2024
- Dimensions:
- 189x246x0 mm.
Delivery:
3-5 businessdays after publication
Expected delivery: December 22, 2024
Description of Marketing Management
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
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