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Marketing Management
- Binding:
- Hardback
- Pages:
- 360
- Published:
- December 2, 2024
- Dimensions:
- 189x246x0 mm.
- Weight:
- 950 g.
Delivery:
2-4 weeks
Expected delivery: July 10, 2025
Description of Marketing Management
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
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