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Marketing Research
- Planning, Process, Practice
- Binding:
- Hardback
- Pages:
- 432
- Published:
- December 19, 2017
- Dimensions:
- 189x246x0 mm.
- Weight:
- 1100 g.
Delivery:
2-4 weeks
Expected delivery: December 20, 2024
Description of Marketing Research
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
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