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Marketing Research
- Planning, Process, Practice
- Binding:
- Paperback
- Pages:
- 432
- Published:
- December 12, 2017
- Dimensions:
- 246x190x20 mm.
- Weight:
- 936 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 8, 2024
Extended return policy to January 30, 2025
Description of Marketing Research
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
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