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Marketing Strategy: A Decision-Focused Approach
- Binding:
- Paperback
- Pages:
- 384
- Published:
- March 15, 2013
- Edition:
- 8
- Dimensions:
- 205x256x15 mm.
- Weight:
- 684 g.
Delivery:
1-2 weeks
Expected delivery: December 8, 2024
Description of Marketing Strategy: A Decision-Focused Approach
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.
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