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Marketing Strategy for the Creative and Cultural Industries
part of the Discovering the Creative Industries series
- Binding:
- Hardback
- Pages:
- 324
- Published:
- September 17, 2020
- Edition:
- 2
- Dimensions:
- 240x162x25 mm.
- Weight:
- 648 g.
Delivery:
2-3 weeks
Expected delivery: October 7, 2024
Description of Marketing Strategy for the Creative and Cultural Industries
This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
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