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Marketing Strategy for the Creative and Cultural Industries

About Marketing Strategy for the Creative and Cultural Industries

This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

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  • Language:
  • English
  • ISBN:
  • 9780367419776
  • Binding:
  • Paperback
  • Pages:
  • 324
  • Published:
  • September 16, 2020
  • Edition:
  • 2
  • Dimensions:
  • 232x168x29 mm.
  • Weight:
  • 514 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 1, 2024

Description of Marketing Strategy for the Creative and Cultural Industries

This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

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