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Marketing without Advertising
- Brand Preference and Consumer Choice in Cuba
- Binding:
- Hardback
- Pages:
- 252
- Published:
- December 20, 2011
- Dimensions:
- 165x235x19 mm.
- Weight:
- 468 g.
Delivery:
2-3 weeks
Expected delivery: November 23, 2024
Description of Marketing without Advertising
How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
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