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Marketing without Advertising

- Brand Preference and Consumer Choice in Cuba

About Marketing without Advertising

How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

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  • Language:
  • English
  • ISBN:
  • 9781138212701
  • Binding:
  • Paperback
  • Pages:
  • 230
  • Published:
  • August 2, 2016
  • Dimensions:
  • 228x154x26 mm.
  • Weight:
  • 374 g.
Delivery: 1-2 weeks
Expected delivery: December 11, 2024

Description of Marketing without Advertising

How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

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