We a good story
Quick delivery in the UK

Marketing without Advertising

- Brand Preference and Consumer Choice in Cuba

About Marketing without Advertising

How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

Show more
  • Language:
  • English
  • ISBN:
  • 9781138212701
  • Binding:
  • Paperback
  • Pages:
  • 230
  • Published:
  • August 2, 2016
  • Dimensions:
  • 228x154x26 mm.
  • Weight:
  • 374 g.
Delivery: 1-2 weeks
Expected delivery: November 20, 2024

Description of Marketing without Advertising

How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

User ratings of Marketing without Advertising



Find similar books
The book Marketing without Advertising can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.