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New Meanings for Marketing in a New Millennium

- Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science series

New Meanings for Marketing in a New Millennium
About New Meanings for Marketing in a New Millennium

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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  • Language:
  • English
  • ISBN:
  • 9783319365848
  • Binding:
  • Paperback
  • Pages:
  • 302
  • Published:
  • September 23, 2016
  • Edition:
  • 12015
  • Dimensions:
  • 210x279x0 mm.
  • Weight:
  • 8097 g.
Delivery: 1-2 weeks
Expected delivery: December 5, 2024

Description of New Meanings for Marketing in a New Millennium

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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