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Older Tourist Behavior and Marketing Tools
part of the Tourism, Hospitality & Event Management series
- Binding:
- Hardback
- Pages:
- 176
- Published:
- April 17, 2017
- Edition:
- 12017
- Dimensions:
- 247x165x18 mm.
- Weight:
- 448 g.
Delivery:
2-3 weeks
Expected delivery: November 23, 2024
Description of Older Tourist Behavior and Marketing Tools
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.
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