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Older Tourist Behavior and Marketing Tools

About Older Tourist Behavior and Marketing Tools

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.

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  • Language:
  • English
  • ISBN:
  • 9783319477343
  • Binding:
  • Hardback
  • Pages:
  • 176
  • Published:
  • April 17, 2017
  • Edition:
  • 12017
  • Dimensions:
  • 247x165x18 mm.
  • Weight:
  • 448 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Older Tourist Behavior and Marketing Tools

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.

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