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Older Tourist Behavior and Marketing Tools
part of the Tourism, Hospitality & Event Management series
- Binding:
- Paperback
- Pages:
- 176
- Published:
- May 7, 2018
- Edition:
- 12017
- Dimensions:
- 155x235x0 mm.
- Weight:
- 454 g.
Delivery:
1-2 weeks
Expected delivery: December 12, 2024
Description of Older Tourist Behavior and Marketing Tools
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.
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