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Optichannel Retail. Beyond the Digital Hysteria

- Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer

About Optichannel Retail. Beyond the Digital Hysteria

This book offers a realistic view of the retail sector of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.

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  • Language:
  • English
  • ISBN:
  • 9789401459501
  • Binding:
  • Paperback
  • Pages:
  • 326
  • Published:
  • April 23, 2019
  • Dimensions:
  • 348x272x25 mm.
  • Weight:
  • 758 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Optichannel Retail. Beyond the Digital Hysteria

This book offers a realistic view of the retail sector of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.

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