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Optichannel Retail. Beyond the Digital Hysteria
- Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer
- Binding:
- Paperback
- Pages:
- 326
- Published:
- April 23, 2019
- Dimensions:
- 348x272x25 mm.
- Weight:
- 758 g.
Delivery:
2-4 weeks
Expected delivery: December 5, 2024
Description of Optichannel Retail. Beyond the Digital Hysteria
This book offers a realistic view of the retail sector of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.
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