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Pioneers in Marketing

- A Collection of Biographical Essays

About Pioneers in Marketing

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biography in the study of marketing thought and lessons drawn from this collection.

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  • Language:
  • English
  • ISBN:
  • 9780415891936
  • Binding:
  • Hardback
  • Pages:
  • 210
  • Published:
  • December 20, 2011
  • Dimensions:
  • 162x240x16 mm.
  • Weight:
  • 416 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Pioneers in Marketing

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biography in the study of marketing thought and lessons drawn from this collection.

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