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Pioneers in Marketing
- Binding:
- Paperback
- Pages:
- 210
- Published:
- October 13, 2024
- Dimensions:
- 152x229x0 mm.
- Weight:
- 385 g.
Delivery:
1-2 weeks
Expected delivery: December 6, 2024
Description of Pioneers in Marketing
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biogr
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