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Positioning: The Battle for Your Mind
- Binding:
- Paperback
- Pages:
- 224
- Published:
- January 16, 2001
- Edition:
- 2
- Dimensions:
- 134x203x13 mm.
- Weight:
- 246 g.
In stock
Delivery:
3-5 business days
Expected delivery: May 2, 2024
Description of Positioning: The Battle for Your Mind
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
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