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Principles of Marketing for a Digital Age
- Binding:
- Paperback
- Pages:
- 496
- Published:
- December 26, 2022
- Edition:
- 2
- Dimensions:
- 245x189x31 mm.
- Weight:
- 1064 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 30, 2024
Description of Principles of Marketing for a Digital Age
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
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