We a good story
Quick delivery in the UK

Principles of Marketing for a Digital Age

About Principles of Marketing for a Digital Age

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

Show more
  • Language:
  • English
  • ISBN:
  • 9781529779806
  • Binding:
  • Hardback
  • Pages:
  • 496
  • Published:
  • December 26, 2022
  • Edition:
  • 2
  • Dimensions:
  • 195x252x33 mm.
  • Weight:
  • 1214 g.
Delivery: 2-4 weeks
Expected delivery: December 18, 2024

Description of Principles of Marketing for a Digital Age

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

User ratings of Principles of Marketing for a Digital Age



Find similar books
The book Principles of Marketing for a Digital Age can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.