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Principles of Marketing for a Digital Age
- Binding:
- Hardback
- Pages:
- 496
- Published:
- December 26, 2022
- Edition:
- 2
- Dimensions:
- 195x252x33 mm.
- Weight:
- 1214 g.
Delivery:
2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
Description of Principles of Marketing for a Digital Age
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
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