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Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science series

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
About Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.

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  • Language:
  • English
  • ISBN:
  • 9783319366814
  • Binding:
  • Paperback
  • Pages:
  • 429
  • Published:
  • October 22, 2016
  • Edition:
  • 12015
  • Dimensions:
  • 210x279x0 mm.
Delivery: 1-2 weeks
Expected delivery: October 3, 2024

Description of Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.

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