Books published by Goodfellow Publishers Limited

The first book to bring together environmental theory and the responsible hospitality debate to define how far the industry has gone and what is left to achieve.

Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.

The first text to address tourist movement in from a methodological angle in the post-digital era. It assesses how movement and migration has been recorded in the past, how it may be recorded and assessed now and the possibilities for exploring movement in the future.

This text explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools used by decision makers in the industry. Formerly known as Managerial Accounting in the Hospitality Industry by Harris and Hazzard, this new edition builds on this successful and well known text.

A powerful and unique case-study focused, theoretically rigorous and pan-European approach of our most ubiquitous cultural phenomena - festivals. Edited by a hugely expert and experienced team of editors and authors drawn from across Europe and is based on the groundbreaking work of the European Festival Research Project (EFRP).

An environmental business book written by a business school professor for business school students.

This important new book gives the first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism sector.

The Economic Ascent of the Hotel Business is about the hotel business and the economic contexts in which it has evolved. Now in its second edition, it is fully updated and includes a new chapter which examines the options for the world economies, their implications for the hotel business and their impact on hotel chains in the decade to 2020.

A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services.

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

Foodies and Food Tourism supplies comprehensive new evidence and theory based overview of the phenomenon of food tourism and how it is being, or should be developed and marketed and understood.

This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation - invaluable to all.

A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.

An essential resource for any student undertaking a business/management degree. An engaging and accessible text structured around the learning journey from understanding basic concepts, such as algebra, through to applying more advanced techniques including differentiation and optimisation.

Fifth edition of the best-selling textbook updated and revised to take account of current trends such as the experience economy, CSR, connectivity and smart controls, and allergen and data protection laws.

Event Impact Assessment is the first text to develop professionalism for IA and evaluation in these applied management fields. It positions impact assessment within sustainability and responsibility paradigms and recommend goals, methods and measures for planning, evaluation and impact assessment pertaining to events and tourism.

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.