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Quantitative Models in Marketing Research
- Binding:
- Paperback
- Pages:
- 224
- Published:
- June 10, 2010
- Dimensions:
- 164x243x12 mm.
- Weight:
- 410 g.
Delivery:
1-2 weeks
Expected delivery: May 30, 2024
About Philip Hans (Erasmus Universiteit Rotterdam) Franses
View all books by Philip Hans (Erasmus Universiteit Rotterdam) FransesDescription of Quantitative Models in Marketing Research
This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
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