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Rediscovering the Essentiality of Marketing
- Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
- Binding:
- Hardback
- Pages:
- 987
- Published:
- June 27, 2016
- Edition:
- 12016
- Dimensions:
- 155x235x52 mm.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Rediscovering the Essentiality of Marketing
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy.
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