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Rising Consumer Materialism
- A Threat to Sustainable Happiness
- Binding:
- Paperback
- Pages:
- 122
- Published:
- June 29, 2021
- Dimensions:
- 138x216x0 mm.
- Weight:
- 163 g.
Delivery:
1-2 weeks
Expected delivery: December 6, 2024
About Afia (National College of Business Administration
View all books by Afia (National College of Business AdministrationDescription of Rising Consumer Materialism
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards sati
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