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Social Innovation and New Business Models
- Creating Shared Value in Low-Income Markets
part of the SpringerBriefs in Business series
- Language:
- English
- ISBN:
- 9783642321498
- Binding:
- Paperback
- Pages:
- 80
- Published:
- August 6, 2012
- Edition:
- 2012
- Dimensions:
- 155x235x4 mm.
- Weight:
- 454 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Social Innovation and New Business Models
This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.
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