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Social Innovation and New Business Models

- Creating Shared Value in Low-Income Markets

About Social Innovation and New Business Models

This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.

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  • Language:
  • English
  • ISBN:
  • 9783642321498
  • Binding:
  • Paperback
  • Pages:
  • 80
  • Published:
  • August 6, 2012
  • Edition:
  • 2012
  • Dimensions:
  • 155x235x4 mm.
  • Weight:
  • 454 g.
Delivery: 2-4 weeks
Expected delivery: December 1, 2024

Description of Social Innovation and New Business Models

This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.

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