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Social Media Management

- Technologies and Strategies for Creating Business Value

About Social Media Management

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.

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  • Language:
  • English
  • ISBN:
  • 9783319219899
  • Binding:
  • Hardback
  • Pages:
  • 250
  • Published:
  • September 23, 2015
  • Edition:
  • 12016
  • Dimensions:
  • 161x243x22 mm.
  • Weight:
  • 580 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 13, 2024

Description of Social Media Management

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.

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