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Strategic Luxury Management
- Value Creation and Creativity for Competitive Advantage
part of the Mastering Luxury Management series
- Binding:
- Paperback
- Pages:
- 248
- Published:
- November 22, 2021
- Dimensions:
- 234x156x24 mm.
- Weight:
- 410 g.
Delivery:
1-2 weeks
Expected delivery: December 8, 2024
Description of Strategic Luxury Management
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.
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