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Strategic Management and Online Selling
- Creating Competitive Advantage with Intangible Web Goods
- Binding:
- Hardback
- Pages:
- 256
- Published:
- May 4, 2005
- Dimensions:
- 236x164x22 mm.
- Weight:
- 530 g.
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of Strategic Management and Online Selling
Focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a perspective on strategic management theory.
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