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Strategic Management and Online Selling

- Creating Competitive Advantage with Intangible Web Goods

About Strategic Management and Online Selling

Focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a perspective on strategic management theory.

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  • Language:
  • English
  • ISBN:
  • 9780415349949
  • Binding:
  • Hardback
  • Pages:
  • 256
  • Published:
  • May 4, 2005
  • Dimensions:
  • 236x164x22 mm.
  • Weight:
  • 530 g.
Delivery: 2-3 weeks
Expected delivery: November 23, 2024

Description of Strategic Management and Online Selling

Focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a perspective on strategic management theory.

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