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Strategic Management and Online Selling
- Creating Competitive Advantage with Intangible Web Goods
- Binding:
- Paperback
- Pages:
- 256
- Published:
- November 1, 2012
- Dimensions:
- 158x230x14 mm.
- Weight:
- 384 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Strategic Management and Online Selling
This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.
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