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Strategic Market Management, European Edition
- Binding:
- Paperback
- Pages:
- 368
- Published:
- January 25, 2007
- Edition:
- Dimensions:
- 167x242x19 mm.
- Weight:
- 622 g.
Delivery:
2-4 weeks
Expected delivery: September 17, 2025
About David A. (University of California Aaker
View all books by David A. (University of California AakerDescription of Strategic Market Management, European Edition
"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.
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