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Strategic Market Management
- Global Perspectives
- Binding:
- Paperback
- Pages:
- 368
- Published:
- March 25, 2010
- Dimensions:
- 169x244x16 mm.
- Weight:
- 714 g.
In stock
Delivery:
3-5 business days
Expected delivery: August 20, 2025
About David A. (University of California Aaker
View all books by David A. (University of California AakerDescription of Strategic Market Management
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
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