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Strategic Marketing and Innovation for Indian MSMEs
part of the India Studies in Business and Economics series
- Binding:
- Hardback
- Pages:
- 131
- Published:
- March 30, 2017
- Edition:
- 12017
- Dimensions:
- 155x235x10 mm.
- Weight:
- 3495 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Strategic Marketing and Innovation for Indian MSMEs
This book investigates how strategic marketing is influencing organizations' innovation performance.
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