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Strategic Marketing and Innovation for Indian MSMEs
part of the India Studies in Business and Economics series
- Binding:
- Paperback
- Pages:
- 131
- Published:
- July 24, 2018
- Edition:
- 12017
- Dimensions:
- 155x235x0 mm.
- Weight:
- 454 g.
Delivery:
1-2 weeks
Expected delivery: November 14, 2024
Description of Strategic Marketing and Innovation for Indian MSMEs
This book investigates how strategic marketing is influencing organizations' innovation performance.
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