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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
- Proceedings of the 2011 World Marketing Congress
- Binding:
- Paperback
- Pages:
- 953
- Published:
- July 7, 2018
- Edition:
- 12017
- Dimensions:
- 210x279x0 mm.
- Weight:
- 2426 g.
Delivery:
1-2 weeks
Expected delivery: October 3, 2024
Description of The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?
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