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The Experience Logic as a New Perspective for Marketing Management

- From Theory to Practical Applications in Different Sectors

part of the International Series in Advanced Management Studies series

The Experience Logic as a New Perspective for Marketing Management
About The Experience Logic as a New Perspective for Marketing Management

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

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  • Language:
  • English
  • ISBN:
  • 9783030084783
  • Binding:
  • Paperback
  • Pages:
  • 220
  • Published:
  • January 23, 2019
  • Edition:
  • 12018
  • Dimensions:
  • 155x235x0 mm.
  • Weight:
  • 454 g.
Delivery: 1-2 weeks
Expected delivery: January 5, 2025

Description of The Experience Logic as a New Perspective for Marketing Management

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

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