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The Fundamentals of Business-to-Business Sales & Marketing

About The Fundamentals of Business-to-Business Sales & Marketing

Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table.

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  • Language:
  • English
  • ISBN:
  • 9780071408790
  • Binding:
  • Hardback
  • Pages:
  • 208
  • Published:
  • September 15, 2003
  • Edition:
  • Dimensions:
  • 163x233x19 mm.
  • Weight:
  • 532 g.
Delivery: 2-4 weeks
Expected delivery: August 6, 2025

Description of The Fundamentals of Business-to-Business Sales & Marketing

Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table.

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