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The Innovation Challenge
- Binding:
- Hardback
- Pages:
- 240
- Published:
- July 6, 1997
- Dimensions:
- 157x236x19 mm.
- Weight:
- 482 g.
Delivery:
2-3 weeks
Expected delivery: March 22, 2025
Description of The Innovation Challenge
Creativity and innovation are not the same thing. In most organizations there are many good creative ideas that never move into the action phase, and, therefore, do not become innovations. Both creativity and innovation are very relevant to strategic management.
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