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The Psychology of Advertising
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- Binding:
- Hardback
- Pages:
- 484
- Published:
- May 13, 2025
- Edition:
- 4
- Dimensions:
- 252x177x39 mm.
- Weight:
- 1036 g.
Delivery:
2-3 weeks
Expected delivery: July 13, 2025
Description of The Psychology of Advertising
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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