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The Psychology of Advertising
- Binding:
- Hardback
- Pages:
- 466
- Published:
- October 7, 2020
- Edition:
- 3
- Dimensions:
- 174x246x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: July 13, 2025
Description of The Psychology of Advertising
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.
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