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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
- Binding:
- Hardback
- Pages:
- 288
- Published:
- November 15, 2011
- Dimensions:
- 236x151x25 mm.
- Weight:
- 586 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 30, 2024
Description of Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
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