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Wine Marketing

About Wine Marketing

Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.

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  • Language:
  • English
  • ISBN:
  • 9780750654203
  • Binding:
  • Paperback
  • Pages:
  • 376
  • Published:
  • September 23, 2007
  • Dimensions:
  • 166x233x20 mm.
  • Weight:
  • 588 g.
Delivery: 1-2 weeks
Expected delivery: November 17, 2024

Description of Wine Marketing

Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.

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