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Wine Positioning
- A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
part of the Management for Professionals series
- Binding:
- Hardback
- Pages:
- 219
- Published:
- December 3, 2015
- Edition:
- 12016
- Dimensions:
- 243x166x18 mm.
- Weight:
- 496 g.
Delivery:
2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
Description of Wine Positioning
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
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