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Books in the Routledge New Directions in PR & Communication Research series

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  • - The challenge of the digital naturals
     
    £137.49

    As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the way society works. In societies which have a high penetration of new technologies, combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. Based on a unique research collaboration, it explores both the theoretical potential social media offers for changing the relationships between organisations and stakeholders, and the degree to which that potential has so far been achieved.

  • - The Challenge of Authenticity
    by Amy Thurlow
    £43.49 - 137.49

  • - Fate, Technology and Autonomy
    by USA) Moore & Simon (Bentley University
    £39.99 - 123.99

  • - Golden Handcuffs in Corporate Wrongdoing
    by USA.) Greenwood & Cary A. (Middle Tennessee State University
    £34.49

  • - Humanism, China and the West
    by Robert E. Brown, Burton St. John & Jenny Zhengye Hou
    £123.99

    The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

  • - Influencing Israel
    by David McKie & Margalit Toledano
    £38.49 - 137.49

  • - Communicating dissent and activism
     
    £123.99

    Drawing on a diverse range of contributions to analyse the concepts and practice of "activist", "protest" and "dissent" public relations, this book challenges the view that PR is only a tool of corporate capitalism.

  • - Strategic communication and interest groups in climate inaction
     
    £123.99

    This is the first book on climate denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy, and presents a critical approach to climate change denial from a strategic communication perspective.

  • - An Arab Perspective
     
    £123.99

    This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region.

  • - Critical Debates and Global Contexts
     
    £123.99

  • - The challenge of the digital naturals
     
    £41.99

    As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the way society works. In societies which have a high penetration of new technologies, combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. Based on a unique research collaboration, it explores both the theoretical potential social media offers for changing the relationships between organisations and stakeholders, and the degree to which that potential has so far been achieved.

  • - Histories of Practice and Profession
     
    £123.99

    Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.

  • - Evolution of Communication Management in a Culture of Lifetime Employment
     
    £123.99

  • - Corporatising Poland
    by UK) Surowiec & Pawel (Bournemouth University
    £137.49

  • - Selling the Irish Free State
    by Kevin Hora
    £39.99 - 123.99

  • - Fake Friends and Powerful Publics
    by Australia) Motion, Judy (University of New South Wales, USA) Heath, et al.
    £39.99 - 137.49

  • - Negotiating Multiple Complex Challenges
    by USA) Pompper & Donnalyn (Temple University
    £47.49 - 137.49

  • - The Ancient, Modern and Postmodern Dramatic History of an Idea
    by Robert E. Brown
    £39.99 - 132.99

  • by UK) Edwards & Lee (University of Leeds
    £132.99

  • - The Strategy Myth
    by UK) Schnee & Christian (University of Worcester
    £39.99 - 132.99

  • - Perspectives from deeply divided societies
     
    £132.99

    International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, , this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies.

  • - A new approach to public relations research and practice
    by Australia) James & Melanie (University of Newcastle
    £43.49 - 159.99

  • - Critical Perspectives on Voice, Image and Identity
     
    £132.99

    Gender is a relatively undefined area of thinking in the public relations field and there have been few serious studies of gender and public relations. Positioned within the critical public relations stream, this book aims to fill a significant gap in the literature and provide readers with the means to understand the social construction of public relations by closely examining its gendered nature.

  • - Fandom, Social Media and Community Engagement
     
    £132.99

    Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse. This original collection attempts to address this deficit by exploring the concepts of these interactive, engaged publics, and seeks to open up the complexities of establishing and maintaining relationships in fan-created communities.

  • by Simon Moore
    £43.49 - 141.99

  • - Histories of Practice and Profession
     
    £132.99

    Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.

  • - Promoting Military Service in the Twentieth and Twenty-First Centuries
     
    £123.99

    This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history.

  • - Strategic Communication Beyond Text
    by Simon Collister & Sarah (London College of Communication Roberts-Bowman
    £123.99

    This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication. Engaging with critical and cultural theories, it outlines how non-textual forces play a central role in how PR works and explores the future of strategic communication within a multi-sensory environment. With international contributions drawn from PR, visual culture, communication, design and cultural theory, it will be of great interest to scholars and advanced students of PR and strategic communication, as well as cultural, media and critical studies.

  • - Public Relations and Advertising
     
    £137.49

    This book serves as a reader exploring the scholarly inquiry, professional education and practice of Russian public relations and advertising in multiple contexts.

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