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Frugal Innovation in Healthcare
- How Targeting Low-Income Markets Leads to Disruptive Innovation
part of the India Studies in Business and Economics series
- Binding:
- Hardback
- Pages:
- 168
- Published:
- May 20, 2015
- Edition:
- 2015
- Dimensions:
- 155x235x13 mm.
- Weight:
- 4085 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Frugal Innovation in Healthcare
The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India.
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