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Industrial Marketing
- Binding:
- Paperback
- Pages:
- 400
- Published:
- December 19, 2022
- Dimensions:
- 185x232x27 mm.
- Weight:
- 722 g.
In stock
Delivery:
3-5 business days
Expected delivery: October 10, 2024
Description of Industrial Marketing
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
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